Porsche Tucson – Iteration in Excellence


The Porsche brand evokes many emotions – speed, agility, and excitement. Contrast this with the preconceived notions of a traditional car buying process – slow, siloed, and frustrating.

Porsche Tucson recognized this contrast and set out on a journey to fix it. It started with identifying that for things to change, the right team needed to be in place around a shared belief system centered around the guest experience.

Neb Yonas of the Chapman automotive group got to work and established the vision for Porsche Tucson. The focus would be on the foundation of what can make or break the client experience: interactions within the dealership.

Patience and persistence were fundamental in carrying out a vision of what the car buying experience should be. Neb’s commitment to fine tuning the process was a three-year effort, honed and perfected in other Chapman rooftops. The pinnacle of superior customer experience was now ready to enter the luxury world of Porsche. Curious how this dynamic shift came to fruition?

This was not a question of code and integrations. This was a commitment to a belief system that in order to impact authentic and measurable improvements, Porsche Tucson had to remove the slow, siloed, and frustrating.

Neb did his research and connected with other stores, groups, and thought leaders in the automotive community regarding a single point of contact architecture for his store. This is where his journey met our mission – to simplify and connect all the automotive technology needed to have an excellent customer experience.

Porsche Tucson checked all the boxes that are needed for a successful rollout of A2Z Sync. Culture, intellectual curiosity, established previous excellence, and most importantly a passion for an authentic market advantage centered around guest experiences.

The excitement and passion were congruent for the A2Z team. We had an appetite to not only be known for creating optimized and streamlined processes that improved the transactional throughput – but we wanted to be known for our mission to authentically improve the guest experience.

What you see today at Porsche Tucson is a success story of iteration. This is a Porsche Center that was already excellent and wanted better. Their commitment has led to a better customer experience, efficiency, and profitability. We are excited to see Chapman’s relentless pursuit of excellence through iteration and proud to be a part of their journey.

A2Z is Built for Marketing
& Brand Leaders

Improve the CX of the dealership by delivering an experience that is faster and more transparent. Eliminate the conflict and friction by unifying the same technology that customers interact with online and in-store.
  • Leverage DigitalLane to provide customized journeys so your guests can experience a seamless transition from online to in-store
  • Take comfort knowing that the online strategy was built in-store first improving trust and partnership with sales leaders
  • Develop your brand with authentic promises of efficiency and transparency that is woven throughout every aspect of your messaging

A2Z is Built for Finance Managers

Present F&I Products consistently and within the context of every deal. Deliver information to guests faster by leveraging the A2Z integrations to avoid data re-entry and increasing the throughput of every F&I Manager.

  • Have a full view into the entire sales cycle in real time
  • Reduce the data re-entry and streamline desking, lending decisions and menu presentations
  • Stay compliant for every presentation every time

A2Z is Built for Sales Managers

Sales Managers have complete visibility of the sales process every step of the way. Build menus, measure effectiveness, and train to a consistent and cohesive process – In one process-oriented platform.


  • Centralization prepares for scale. Unify Sales Operations by using our simple and connected platform, creating a consistent training and development process for your entire dealer group.
  • In-Store: Predictability leads to increased profits. Standardize your Sales Process and deliver a consistent customer experience in every store.
  • Desking: Efficiency drives customer experience. Exponentially enhance your Sales Manager’s ability to build menus, while presenting customers with real-time finance options across multiple deals.

A2Z is Built For Operators

Operations leaders utilize the A2Z platform to systemize their sales process delivering a consistent guest experience. A2Z decreases transaction times and reduces costs by consolidating multiple tools into one. 

Reduce Costs

  • A2Z reduces your tech-stack expense by providing an all-in-one system.
  • On average, our partners eliminate the need for three vendors and save up to $1500 per month.

Increase Productivity

  • With A2Z, you can reduce the time it takes to sell a car by 1-2 hours per transaction.
  • By reducing the time it takes to transact, you have happier customers and effectively give that time back to your sales staff to get more done.

Monitor Progress

  • A2Z provides real-time data that measures every step in the sales process.
  • You can monitor events as they’re happening in your store.
  • You can coach employees on leveling up based on facts, not feelings, from meet and greet through digital signatures