The Talented Team Behind You

Aaron Wallace

Founder / Chairman

As CEO of the Schomp Automotive Group, Aaron founded A2Z Sync in 2017 to provide a One-Person Sales Model that facilitates modern purchase experiences in the automotive sector. He continues his family’s legacy to create progressive business practices that focus on the customer’s experience and satisfaction.

Natalia Giner


Natalia brings 20 years of automotive experience to A2Z Sync, with her primary focus of creating a game-changing, customer-centric experience. Over the past three years, she led the team that built the A2Z platform from scratch and successfully oversaw many dealer transitions to the One-Person Sales Model. She brings a great passion for product development and business consulting to her mission of helping dealers modernize car buying.

Brian Allee


Brian is on a mission to help dealers build and grow their business into a modern retail experience for both customers and employees. Brian is obsessed with assisting dealers in evolving in a sustainable and proven way through technology, training, and consulting. He enjoys learning from dealer partners just as much as he loves sharing the knowledge acquired over his 15 years of retail experience in all things variable operations.

Matt Packer


Matt leads the Engineering department, and has worked as a Product Manager and a Software Engineer, at A2Z Sync. Before joining A2Z Sync, he was a Co-Founder at Nohtbook, where he designed, built, and launched an unobtrusive messaging app for iPhone. He earned an M.B.A. from the University of Denver, graduating with honors, and is a graduate of Turing School of Software & Design.

Brian MacDonald


Brian leads the Finance, Accounting, and Administrative functions at A2Z Sync. Prior to joining A2Z, he was the Corporate Controller for Cox Automotive Retail Solutions where he was on the Management team for brands including Dealertrack, Vinsolutions, vAuto, and xTime. Brian first started in the automotive software sector at where he helped lead the Company through its S-1 process prior to being acquired by Dealertrack Technologies for $1.2B.

A2Z is Built for Marketing
& Brand Leaders

Improve the CX of the dealership by delivering an experience that is faster and more transparent. Eliminate the conflict and friction by unifying the same technology that customers interact with online and in-store.
  • Leverage DigitalLane to provide customized journeys so your guests can experience a seamless transition from online to in-store
  • Take comfort knowing that the online strategy was built in-store first improving trust and partnership with sales leaders
  • Develop your brand with authentic promises of efficiency and transparency that is woven throughout every aspect of your messaging

A2Z is Built for Finance Managers

Present F&I Products consistently and within the context of every deal. Deliver information to guests faster by leveraging the A2Z integrations to avoid data re-entry and increasing the throughput of every F&I Manager.

  • Have a full view into the entire sales cycle in real time
  • Reduce the data re-entry and streamline desking, lending decisions and menu presentations
  • Stay compliant for every presentation every time

A2Z is Built for Sales Managers

Sales Managers have complete visibility of the sales process every step of the way. Build menus, measure effectiveness, and train to a consistent and cohesive process – In one process-oriented platform.


  • Centralization prepares for scale. Unify Sales Operations by using our simple and connected platform, creating a consistent training and development process for your entire dealer group.
  • In-Store: Predictability leads to increased profits. Standardize your Sales Process and deliver a consistent customer experience in every store.
  • Desking: Efficiency drives customer experience. Exponentially enhance your Sales Manager’s ability to build menus, while presenting customers with real-time finance options across multiple deals.

A2Z is Built For Operators

Operations leaders utilize the A2Z platform to systemize their sales process delivering a consistent guest experience. A2Z decreases transaction times and reduces costs by consolidating multiple tools into one. 

Reduce Costs

  • A2Z reduces your tech-stack expense by providing an all-in-one system.
  • On average, our partners eliminate the need for three vendors and save up to $1500 per month.

Increase Productivity

  • With A2Z, you can reduce the time it takes to sell a car by 1-2 hours per transaction.
  • By reducing the time it takes to transact, you have happier customers and effectively give that time back to your sales staff to get more done.

Monitor Progress

  • A2Z provides real-time data that measures every step in the sales process.
  • You can monitor events as they’re happening in your store.
  • You can coach employees on leveling up based on facts, not feelings, from meet and greet through digital signatures