Dealership Experience Platform – How A2Z is Redefining the Sales Process

If you have been in automotive for any amount of time, you have likely heard of Brian Benstock. Have you ever wondered about his trade secrets? While there is much to be speculated, this is certain: 

Brian Benstock and his team at Paragon Acura turn to A2Z for a single platform to guide guests to a consistent and measurable process. With training and technology, Paragon is able to standardize the transaction process and improve the customer experience while increasing total throughput. 

In this segment, Brian speaks about the technology, training, and difference the A2Z Dealership Experience Platform (DXP) has made. 


The DXP is not limited to one part of the buying process. From what happens at the front of the house with the sales team to what happens on the back end of sales, A2Z has created a seamless process for both the client and staff.


Learning new systems and platforms can be challenging. That is why A2Z moves from the discovery process to implementation and gives continual support to our dealers as they acclimate to the DXP.  The outcome: improved numbers, increased capacity, and lower cost. But don’t take our word for it, see what Brian has to say:

The Difference

With A2Z Sync – the customer is guided through a transparent and efficient transaction. According to Brian Benstock, customers don’t want to buy a vehicle by themselves, but they do want an efficient experience. Brian describes the DXP though an analogy of curling: A2Z gives the Paragon Acura team the tools to get the stone across the ice, or as we know it, the deal across the finish line.

Let us show you the DXP Difference

As you plan for 2023, are you prioritizing your in-store experience? Connect with A2Z Sync for a demo of the Dealership Experience Platform.

Book a demo

A2Z is Built for Marketing
& Brand Leaders

Improve the CX of the dealership by delivering an experience that is faster and more transparent. Eliminate the conflict and friction by unifying the same technology that customers interact with online and in-store.
  • Leverage DigitalLane to provide customized journeys so your guests can experience a seamless transition from online to in-store
  • Take comfort knowing that the online strategy was built in-store first improving trust and partnership with sales leaders
  • Develop your brand with authentic promises of efficiency and transparency that is woven throughout every aspect of your messaging

A2Z is Built for Finance Managers

Present F&I Products consistently and within the context of every deal. Deliver information to guests faster by leveraging the A2Z integrations to avoid data re-entry and increasing the throughput of every F&I Manager.

  • Have a full view into the entire sales cycle in real time
  • Reduce the data re-entry and streamline desking, lending decisions and menu presentations
  • Stay compliant for every presentation every time

A2Z is Built for Sales Managers

Sales Managers have complete visibility of the sales process every step of the way. Build menus, measure effectiveness, and train to a consistent and cohesive process – In one process-oriented platform.


  • Centralization prepares for scale. Unify Sales Operations by using our simple and connected platform, creating a consistent training and development process for your entire dealer group.
  • In-Store: Predictability leads to increased profits. Standardize your Sales Process and deliver a consistent customer experience in every store.
  • Desking: Efficiency drives customer experience. Exponentially enhance your Sales Manager’s ability to build menus, while presenting customers with real-time finance options across multiple deals.

A2Z is Built For Operators

Operations leaders utilize the A2Z platform to systemize their sales process delivering a consistent guest experience. A2Z decreases transaction times and reduces costs by consolidating multiple tools into one. 

Reduce Costs

  • A2Z reduces your tech-stack expense by providing an all-in-one system.
  • On average, our partners eliminate the need for three vendors and save up to $1500 per month.

Increase Productivity

  • With A2Z, you can reduce the time it takes to sell a car by 1-2 hours per transaction.
  • By reducing the time it takes to transact, you have happier customers and effectively give that time back to your sales staff to get more done.

Monitor Progress

  • A2Z provides real-time data that measures every step in the sales process.
  • You can monitor events as they’re happening in your store.
  • You can coach employees on leveling up based on facts, not feelings, from meet and greet through digital signatures