It’s Time – A Conversation About Innovation


Innovation comes in many flavors – we often think of innovation in the context of something new, groundbreaking or a concept so radically impactful that we have a hard time relating to a life without it before it existed. The problem with this mindset is that innovation has a risk of never starting or thinking that innovation is simply not a feasible objective in the automotive dealership roadmap. 

We need to have an honest conversation about innovation in the automotive industry. There are innovative jumps all around us with the rise of electric vehicles, autonomous driving and the list goes on. But let’s be honest – our innovation as dealers is pretty limited. We still have archaic tactics on our websites, we have sales interactions in the store that our prospects consider buying a vehicle from a vending machine rather than visiting our stores. 

We need to set the bar lower in regards to how we define innovation so we can set the bar higher and celebrate innovation at the granular level. Let’s face it and be honest about it  – processes, technology and overall strategy in our automotive space has considerable room for improvement. 

Innovation becomes a lot more digestible if you appreciate innovation for what it is at the granular level – if you are improving the experience for your customers, and your employees – You are innovating. 

What Holds Us Back? 

It’s a difficult answer, but the honest perspective is the main thing holding dealerships back is ourselves. Let’s take a moment to unpack what is holding us back from innovation within the dealership. The list may be pretty long, but we will focus on three. 

1. Change is Hard

Change is very difficult in the dealership context because there are so many moving parts. Staff to set expectations with and train, holding everyone accountable to the desired outcome and fear of the unknown are the main contributors. Introducing a new technology in the dealership is hard also because automotive tech deliberately is not simple or connected. 


2. Manufacturer Restrictions

Because change is hard, some manufacturers can use force to implement innovation in our stores. This could come in the form of having required technology for dealer sites from intermediaries in our space such as Shift Digital. Bonus money, inventory allocation and strikes are the consequences of not innovating – on their terms. The difficult part about this is when new players emerge that offer innovation – they can often end up not being considered because they are not in the COOP program or blessed by the manufacturer though the intermediaries. This one is frustrating because if you do want to innovate,  you are in the spectrum of progressive that is not accounted for in manufacturer to dealership relations. 


3. We limit our definition of innovation to websites

The encouragement we want to leave you with is that you have the power to innovate and that your innovation choices should be in-store first. This is our turf, this is where we want to improve and we want our in-store innovations to translate to online innovations – not the other way around. Reducing the tools to transact with customers, optimizing the sales process to reduce the time of a car deal. These are examples of  innovation – this is what matters to your prospects and this type of mindset ensures that you create raving fans on your rooftops. 


Innovators Choose A2Z Sync 

A2Z Sync was built for in-store transactions first. We integrate with the essential tools in the dealership to deliver excellent customer experiences. A2Z is the platform that brings the essential tools to one simple and connected platform. Built in-store first, our online utilities are built to enhance the in store experience. This is our innovation journey that we want to be one of the characters in your innovation story. 

A2Z empowers dealerships to transact with more efficiency, and increase customer satisfaction with the platform that progressive Automotive Groups rely on to optimize their sales process. 

Let’s talk, our team has real world dealership experience and can talk through your innovation plans and see if A2Z can help you achieve them. 

Let’s talk innovation together – booking a demo is the first step. 

A2Z is Built for Marketing
& Brand Leaders

Improve the CX of the dealership by delivering an experience that is faster and more transparent. Eliminate the conflict and friction by unifying the same technology that customers interact with online and in-store.
  • Leverage DigitalLane to provide customized journeys so your guests can experience a seamless transition from online to in-store
  • Take comfort knowing that the online strategy was built in-store first improving trust and partnership with sales leaders
  • Develop your brand with authentic promises of efficiency and transparency that is woven throughout every aspect of your messaging

A2Z is Built for Finance Managers

Present F&I Products consistently and within the context of every deal. Deliver information to guests faster by leveraging the A2Z integrations to avoid data re-entry and increasing the throughput of every F&I Manager.

  • Have a full view into the entire sales cycle in real time
  • Reduce the data re-entry and streamline desking, lending decisions and menu presentations
  • Stay compliant for every presentation every time

A2Z is Built for Sales Managers

Sales Managers have complete visibility of the sales process every step of the way. Build menus, measure effectiveness, and train to a consistent and cohesive process – In one process-oriented platform.


  • Centralization prepares for scale. Unify Sales Operations by using our simple and connected platform, creating a consistent training and development process for your entire dealer group.
  • In-Store: Predictability leads to increased profits. Standardize your Sales Process and deliver a consistent customer experience in every store.
  • Desking: Efficiency drives customer experience. Exponentially enhance your Sales Manager’s ability to build menus, while presenting customers with real-time finance options across multiple deals.

A2Z is Built For Operators

Operations leaders utilize the A2Z platform to systemize their sales process delivering a consistent guest experience. A2Z decreases transaction times and reduces costs by consolidating multiple tools into one. 

Reduce Costs

  • A2Z reduces your tech-stack expense by providing an all-in-one system.
  • On average, our partners eliminate the need for three vendors and save up to $1500 per month.

Increase Productivity

  • With A2Z, you can reduce the time it takes to sell a car by 1-2 hours per transaction.
  • By reducing the time it takes to transact, you have happier customers and effectively give that time back to your sales staff to get more done.

Monitor Progress

  • A2Z provides real-time data that measures every step in the sales process.
  • You can monitor events as they’re happening in your store.
  • You can coach employees on leveling up based on facts, not feelings, from meet and greet through digital signatures